CBC TEAM

To be the global reference for the new leadership of being. An educational beacon that inspires millions of people to lead from their truth, cultivate stoic virtue, apply technology with meaning, and seed evolutionary communities. We transform global business education by taking coaching from doing to being, grounded in wisdom, science, and awareness.

1. Radical coherence: We live what we teach. Our speech, decisions, and actions are aligned with the values we promote, even when no one is watching.
2. Transcendent service: Our leadership is at the service of a greater good. We work for a purpose that transcends individual, corporate, or economic benefit.
3. Excellence with purpose: We do not seek to be the best out of competition, but to serve with depth, beauty, and truth. Excellence is an act of conscious love.
4. Unconditional responsibility: We recognize ourselves as authors of our experience. We do not react out of guilt, but choose from awareness.
5. Practical wisdom: Knowledge that isn’t lived becomes empty theory. That’s why everything we teach transforms, leaves a mark, and creates real change from day one.
6. Community of awareness: We are a living network of mutual learning. We drive each other forward with humility, trust, and commitment to collective evolution.

• Brave truth: We choose deep honesty even when it is uncomfortable.We do not hide behind masks or politically correct speeches. We are truth in action.
• Active compassion: We accompany with presence and without judgment. Our gaze includes the other’s heart and story, while still pointing toward their greater version.
• Stoic humility: We recognize that we do not know everything and that every encounter is an opportunity for learning. We do not confuse humility with weakness, nor knowledge with arrogance.
• Virtuous courage: We make difficult decisions with clarity and love. We are not driven by fear or by the desire to please, but by what is just and necessary.
• Wisdom in service: Every tool, model, or idea we share is at the service of another’s transformation. We do not teach to shine, but to ignite.
• Unbreakable integrity: Our word is a covenant. We honor our commitments and uphold our truth even when circumstances change.