In dynamic environments, where the acceleration of change is exponential, leaders need to inspire their collaborators to achieve an effective culture where innovation and adaptability are protagonists. The first step is to learn to take advantage of the creative potential and knowledge of all employees; The challenge is to turn ideas into a reality that adds value through impeccable coordination that allows things to happen. Humility, courage and discipline are required for collaboration and coordination to emerge to find a balance between creativity and corporate efficiency.